Craft Fashion is a Moroccan social enterprise based in Fez, creating artisanal leather goods and customized décor. We combine traditional craftsmanship, modern design and digital commerce to preserve heritage, reach new markets and empower youth through skills development and sustainable employment.
Craft Fashion – Social Enterprise is a Moroccan venture based in Fez that combines traditional craftsmanship, contemporary design, and digital innovation to bring Moroccan artisanal products to modern markets.
We specialize in leather goods, including bags, wallets, belts, and accessories, as well as customized décor solutions for riads, hotels, restaurants, offices, and businesses. Through personalization, digital marketing, and e-commerce, we aim to connect local craftsmanship with customers across Morocco and international markets.
Our mission goes beyond creating products. We are committed to preserving Morocco’s artisanal heritage, empowering young people through skills development and employment opportunities, and promoting responsible, sustainable economic growth.
Currently at the prototype and early-stage phase, Craft Fashion is working to validate its business model, strengthen its product portfolio, develop strategic partnerships, and expand its commercial reach.
We are seeking mentors, investors, distributors, hospitality partners, and fellow entrepreneurs who share our vision of transforming traditional craftsmanship into a competitive, socially responsible, and scalable business.
Our ambition is to build a recognizable Moroccan brand that celebrates authenticity, encourages innovation, creates local opportunities, and brings Moroccan craftsmanship to the world.
Co-founder
Yes
Fashion & Apparel Retail & E-commerce Hospitality & Tourism Luxury Goods & Lifestyle Design & Interior Decoration Manufacturing & Consumer Goods Technology & Digital Innovation Sustainability & Social Impact
Craft Fashion – Social Enterprise, these are specific corporations worth targeting for partnerships, distribution, product development, or social impact initiatives. Corporation Potential collaboration Marjane Group Retail distribution and local product promotion LabelVie Group Retail partnerships and Moroccan-made products IKEA Home décor and design inspiration Accor Customized décor and hospitality products Royal Mansour Premium artisanal products and bespoke décor Jumia E-commerce and online sales Artisanat du Maroc Craft promotion and access to international markets OCP Group Youth empowerment and social entrepreneurship initiatives
Yes
Craft Fashion – Social Enterprise, select the following government sectors if they are available in the application form: - Crafts & Handicrafts - Trade & Industry - Tourism & Hospitality - Youth Employment & Entrepreneurship - Social Economy & Solidarity - Digital Transformation & E-commerce - Culture & Heritage - Sustainable Development
Product Description: A collection of handcrafted Moroccan leather products and customized home décor combining traditional artisanal techniques with contemporary design. The collection includes leather poufs, decorative trays, cushions, organizers, wall décor, and personalized accessories for homes, riads, hotels, restaurants, and offices. Unique Value Proposition: Authentic Moroccan craftsmanship, premium materials, personalized designs, and modern functionality, with a social mission to create skills-development and employment opportunities for young people. Target Customers: Individuals, interior designers, riads, hotels, restaurants, and businesses.
Authentic Moroccan Craftsmanship: Products inspired by Moroccan artisanal heritage and contemporary design. B2B Solutions: Customized décor and artisan products for riads, hotels, restaurants, offices, and businesses. Made-to-Order Products: Flexible designs based on customer needs and project requirements. Social Impact: Supporting youth skills development and future employment opportunities in craftsmanship and digital commerce. Business Partnerships: Opportunities for collaboration with retailers, interior designers, hospitality businesses, and distributors.
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